New report: What customers really want in online experiences

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce.

What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights. Regulations are also evolving to become more stringent, and regulators are stepping up their enforcement game.

Marketing and digital leaders must meet the moment by strategically balancing convenience, security, and privacy so they can deliver the highly personalised experiences that consumers crave without running afoul of regulators or individuals’ desire for privacy.

Okta’s 2023 Customer Identity Trends Report contains a wealth of information that can help info