Simon Piff is Vice President for IDC's Asia/Pacific region based in Singapore. He advises both technology and business leaders, as well as IT suppliers on Digital Transformation, the CIO Agenda and Digital Trust, as they relate to the ability of organisations to gain improved returns on their IT investments around hybrid cloud infrastructure, mobile productivity, the value of analytics and Artificial Intelligence (AI).
With a broad background across enterprise IT due to his experience over the years, from building an online business in Hong Kong in the 90's, to consulting in the early days of the internet (including designing ISP and intranet infrastructure) for Digital Equipment Corporation. His years with Microsoft, whilst focused around Business Intelligence, exposed him to a range of application development, infrastructure and end user challenges and issues. At IDC, his portfolio has encompassed data management, hybrid multi-cloud architecture and more recently the coverage of blockchain technology and security has allowed him to focus on business issues and C-Suite needs and how these can support Digital Transformation initiatives.