Discover the value that Okta delivers to retailers
Build loyalty with existing customers and win new ones with the power of Okta. Get a hassle-free login experience and your own customized look, all while maintaining the security of their data.
Okta loves getting in your business
Okta enables a seamless user experience so retail companies can drive customer loyalty and increase revenue. It’s service with a smile.
Track record of success
See how Okta helps the retail industry.
increase in customer sign-in for Crate & Barrel during checkout vs. using guest checkout
increase in customer loyalty and satisfaction
hours of employee productivity time saved each month for Reform by reducing MFA prompts
The world’s largest retail organizations trust Okta.
Okta delivers modern Identity solutions
Create streamlined access for your customers so you can focus on driving revenue.
Today’s shoppers have too many accounts to remember. If they forget a password, you might lose the sale. But thanks to our frictionless login, shopping and checkout are a breeze.
Brand building isn’t just about logos. It’s about owning the relationship with customers – especially with cookies going away – and giving them the best experience. With Okta, you’ll get a seamless Customer Identity solution across all your channels.
Today, people are shopping 24/7, and Okta has 99.99% guaranteed availability, so you can stay up and running during late-night shopping sprees and the busy season.
Solutions by industry
- Ecommerce
- Omnichannel
- Food and beverage
- Consumer packaged goods
Okta can transform any brand into a vibrant, modern digital retail business.

See how Okta rebuilt an e-commerce giant from the ground-up.
Implement Identity with Okta’s products for retail
Create delight for your customers, employees, and vendors by providing a seamless and secure experience.
- Bot Detection
- Passkeys
- Adaptive Multi-Factor Authentication
- Lifecycle Management
- Progressive Profiling
- Social Login

Bot Detection
See how Okta’s Bot Detection implements machine learning to quickly identify any threat signals and mitigate bot attacks.
"API Access Management secured our API integrations across Albertsons' digital space. It provides a secure mode of communication between our APIs, making them more secure and more scalable."
Roopa Acharya
VP of Software Engineering
Read their storyHelpful resources
ROI Calculator
Estimate your revenue gain
Use this calculator to see how Okta’s Customer Identity Solution can improve customer conversion rates and profitability.