The Business Value of Okta Customer Identity and Access Management (CIAM)
IDC conducted research that explores the value and benefits for organisations using Okta CIAM to securely manage their customer identities and digital access experiences, including account log-ins, registration, credential management, and authorisation. Overall, IDC calculates that study participants achieved a total annual benefit of $5.4 million per organisation, including a 314% three-year ROI by:
- Reducing identity-related management and development costs by automating and streamlining complex administrative processes into a centralised, intuitive, and easy-to-use service
- Increasing revenue from digital customer interactions by providing secure, seamless, and personalised access experiences that drive higher customer conversions, trust, and loyalty
- Improving business and operational efficiencies via productivity enhancements for various teams, including IT, engineering, security, compliance, customer support, and marketing
- Mitigating overall security risks for customers by protecting and safeguarding identities and personal data
This IDC Business Value analysis examines the experiences of seven companies using Okta CIAM. The results speak to the many benefits associated with the platform, even if not all before-and-after metrics were available. CIAM experiences are nascent in nature, and many organisations implemented CIAM solutions without looking back, yet most can see the savings and opportunities going forward.