Customer perspective
We’re all online, buying, watching, talking, collaborating, doing more than ever. This has driven up expectations around our digital experiences, which we count on being effortless, but also private and secure. Recent high-profile data privacy scandals have knocked confidence in organisations’ stewardship of our personal data, and data misuse alongside a poor online experience will cost organisations dearly in revenue and reputation. Join Joop van Heekeren, Enterprise Architect from CitizenM hotels as he discusses how organisations can build trusted digital services through hyper automation of every process, while delivering amazing user experiences.
Joop van Heekeren, CitizenM Hotels
(19 mins)