Products
Our platforms secure all types of identity from AI agents to your customers, employees, and partners.
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Agentic AI Security
Identity & Access Management
Privileged Access Management
Identity Threat Detection & Response
Customer Identity & Access Management
Identity Governance & Administration
Integrations
Solutions
Okta is the neutral, powerful, and extensible platform that puts identity at the heart of your stack.
Customer Success Stories
Developers
Okta and Auth0 deliver flexible, secure access. Build fast with our extensible platforms for customers, workforce, and non-human identities.
Company
Our platforms secure all types of identity from AI agents to your customers, employees, and partners.
About Okta
Careers & community
Values & Impact
Products
Our platforms secure all types of identity from AI agents to your customers, employees, and partners.
Agentic AI Security
Identity & Access Management
Privileged Access Management
Identity Threat Detection & Response
Customer Identity & Access Management
Identity Governance & Administration
Integrations
Solutions
Okta is the neutral, powerful, and extensible platform that puts identity at the heart of your stack.
Customer Success Stories
Developers
Okta and Auth0 deliver flexible, secure access. Build fast with our extensible platforms for customers, workforce, and non-human identities.
Company
Our platforms secure all types of identity from AI agents to your customers, employees, and partners.
About Okta
Careers & community
Values & Impact
It’s no secret that delivering a great customer experience boosts revenue and helps brands earn long-term loyalty. But changing consumer expectations and evolving privacy regulations pose new challenges, especially for brands competing in the digital space.
So how can marketing and digital leaders respond? We turned to consumers themselves for answers. In partnership with market research firm Statista, we surveyed more than 20,000 consumers in 14 countries. With this report, we unpack the results and examine customer attitudes toward convenience, privacy, and security — and the implications for brands.
Download the report to discover:
- What consumer account proliferation means for brands
- Why passwords keep your customers from converting
- Consumer preferences on control versus convenience
- How to strike a balance between personalization and privacy
Topics
- CIAM
- Digital Customer Experience
- Data Privacy
- Data Security
- Digital Transformation
- IAM
- Identity Sprawl
- Phishing
- Security
- Social Login
- Okta Customer Identity
- Authentication
- Authorization
- Multi-Factor Authentication
- Passwordless
- Single Sign-On
- Social login
- Financial Services
- Healthcare
- Media & Entertainment
- Public Sector
- Retail
- Transportation
- Research
- Research