Auth0 Streamcast Ep 6: From Security Bottleneck to Revenue Growth Engine

The gap between a great customer experience and a secure one used to feel like a tradeoff. Not anymore. Dine Brands, the parent company of IHOP and Applebee's, knows the cost of identity complexity. Early loyalty programs stalled due to friction at sign-up. Credential stuffing attacks were eroding guest trust. And, every new digital idea waited months for security review.

Today, the same identity foundation powers 14 million IHOP members and 17 million Applebee's members. An in-restaurant AI personalization pilot is now scaling across 3,500 locations and security reviews are completed in a matter of days.

In this fast-paced Streamcast, Gareth Davies, Chief Product Officer at Auth0, sits down with Joe Frisk, VP and CISO at Dine Brands, for a candid look at what it takes to unblock security bottlenecks and make identity the growth engine of a modern consumer brand.

We’ll dig into:

• Identity as a measurable revenue engine: How removing "front door" friction directly unlocks loyalty adoption and measurable revenue uplift.
• Standardized tech for brand innovation: How to scale a backend "Gold Standard" while empowering individual brands to maintain unique frontend experiences.
• Security as a growth lever: How to turn security bottleneck into an accelerant across brands