Why Customer Identity?

For digital-first organisations or those wrestling with digital transformation, Customer Identity Access Management (CIAM) is a fundamental technology to enable their digital business strategy. The consequences of a rushed digital transformation are already being felt:

  • 61% of data breaches involve credentials, highlighting the need to safeguard sensitive data and detect when attackers are using compromised credentials.
  • 80% of customers say that the experience a company provides is just as important as the product, and providers who fail to offer convenience, security, and privacy are losing out to those who are.
  • Regulatory fines for privacy violations increased 40% from 2020 to 2021, and are projected to continue increasing, forcing companies to face up to the necessity of protecting privacy.

This white paper describes how a modern, centralised approach to customer identity can help organisations scale revenue, ensure security and build trust with its customers, while freeing IT and development resources to focus on launching and managing new services for the digital age.

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