The Ecommerce Reset: Increasing customer lifetime value in the new world of retail
The Ecommerce Reset Webinar
In partnership with Retail Week
For many retail brands today, knowing the identity of their customers is the most crucial part of implementing a successful digital strategy.
By understanding the nuances of customer identity and behaviour, retailers can convert fickle browsers into repeat buyers to maximise their lifetime value - but what does the right digital strategy look like?
To find out, Ian Lowe, Director of Solutions Marketing for EMEA, Okta joins James Knowles, Head of Content Innovation for Retail Week, Steve Pimblett, Chief Data Officer, The Very Group and Lucy Aylen, Founder, Never Fully Dressed to explore:
- How to evolve your retail strategy from a reactionary to a growth mindset
- How to navigate the new customer journey and capitalise on new buying behaviours.
- How to win spends and influence shoppers, including the vital role trust and Identity plays in increasing the lifetime value of customers.