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Our platforms secure all types of identity from AI agents to your customers, employees, and partners.
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Products
Our platforms secure all types of identity from AI agents to your customers, employees, and partners.
Agentic AI Security
Identity & Access Management
Privileged Access Management
Identity Threat Detection & Response
Customer Identity & Access Management
Identity Governance & Administration
Integrations
Solutions
Okta is the neutral, powerful, and extensible platform that puts identity at the heart of your stack.
Customer Success Stories
Developers
Okta and Auth0 deliver flexible, secure access. Build fast with our extensible platforms for customers, workforce, and non-human identities.
Company
Our platforms secure all types of identity from AI agents to your customers, employees, and partners.
About Okta
Careers & community
Values & Impact
Auth0 Streamcast Ep 6: From Security Bottleneck to Revenue Growth Engine
The gap between a great customer experience and a secure one used to feel like a tradeoff. Not anymore. Dine Brands, the parent company of IHOP and Applebee's, knows the cost of identity complexity. Early loyalty programs stalled due to friction at sign-up. Credential stuffing attacks were eroding guest trust. And, every new digital idea waited months for security review.
Today, the same identity foundation powers 14 million IHOP members and 17 million Applebee's members. An in-restaurant AI personalization pilot is now scaling across 3,500 locations and security reviews are completed in a matter of days.
In this fast-paced Streamcast, Gareth Davies, Chief Product Officer at Auth0, sits down with Joe Frisk, VP and CISO at Dine Brands, for a candid look at what it takes to unblock security bottlenecks and make identity the growth engine of a modern consumer brand.
We’ll dig into:
- Identity as a measurable revenue engine: How removing "front door" friction directly unlocks loyalty adoption and measurable revenue uplift.
- Standardized tech for brand innovation: How to scale a backend "Gold Standard" while empowering individual brands to maintain unique frontend experiences.
- Security as a growth lever: How to turn security bottleneck into an accelerant across brands