Enhance Customer Engagement

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MGM Resorts Logo

Personalisation & Identity: Building blocks for the ultimate guest experience at MGM Resorts

The MGM Resort M life loyalty program helps the company provide customised service from the moment patrons walk through the doors. MGM leverages Okta to provide a unified experience across channels, that is both seamless and secure for loyalty members.

Benefits

Modernise registration, onboarding, and more to improve your customers’ brand experience. Unify customer profiles into a single repository. Bring omni-channel experiences to market quickly and free up your teams to focus on the customer.

Benefits

Modernise registration, onboarding, and more to improve your customers’ brand experience. Unify customer profiles into a single repository. Bring omni-channel experiences to market quickly and free up your teams to focus on the customer.

Improve the customer experience

Reduce churn and boost engagement with engaging, branded, and personalised experiences across channels. Custom tailor the registration and login process to your specifications—no coding required.

360 view of the customer

Overcome organisational silos created by channel, product, geography, or business unit. Increase customer lifetime value by deepening your understanding of their interests and preferences.

Increase engagement

Lower onboarding friction with progressive profiling and passwordless authentication. Seamlessly integrate apps into the customer portal for a single login experience.

Manage consent

Give customers control over their data, and meet complex regulatory compliance standards like CCPA and GDPR. Use Okta’s platform to integrate with leading consent management and privacy solutions.