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Segment

Overview

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools.

Today, over 19,000 companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

The Challenge

  • Organizations are increasingly deploying a variety of technologies to track and accelerate customer engagement
  • Separately, organizations are turning to customer identity solutions like Okta to securely manage user registration and authentication
  • Manually connecting the two by sending data downstream to email service providers, customer relationship management tools (CRMs), data warehouses, and analytics tools can provide value, but can also be difficult and time consuming

The Solution

The Okta + Segment integration pairs the world’s leading independent identity provider with the leading cloud-­based Customer Data Infrastructure provider

This solution makes selected customer data available to 60+ endpoints you select, such as Eloqua, Hubspot, Google Analytics, and Salesforce

This happens automatically and can be deployed on the front end with JavaScript, transmitting data with no negative UX impact and transferring it securely to all endpoints

 
Leverage insights about your customers–before and after login–to drive intelligence and engagement
  • Unlock your customer data so it can automatically feed your customer engagement tools across marketing, sales, support, and more
  • Use Okta’s Universal Directory and authentication widget to automate the process, keeping it simple and seamless for your end users
  • Use customer login events to power specific actions, like updating user records, triggering marketing automation
  • Build long-term customer insights that can drive customer engagement and productivity, like identifying inactive customers for re-engaging, or proactively reaching out to customers with information they need, when they need it

Capabilities

Provisioning