Last updated: Jul 21, 2022


Collect, unify, and securely access customer data, all in one safe place


Segment is a customer data platform that helps your teams access clean and reliable data to make real-time decisions, accelerate growth, and personalize experiences. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

Segment's partnership with Okta allows selected customer data to be securely available to more than 60 select endpoints, such as Eloqua, Hubspot, Google Analytics, and Salesforce.

The Challenge

  • Organizations are increasingly deploying a variety of technologies to track and accelerate customer engagement
  • Separately, organizations are turning to customer identity solutions like Okta to securely manage user registration and authentication
  • Manually connecting the two by sending data downstream to email service providers, customer relationship management tools (CRMs), data warehouses, and analytics tools can provide value, but can also be difficult and time consuming

The Solution

The Okta + Segment integration pairs the world’s leading independent identity provider with the leading cloud-­based Customer Data Infrastructure provider

This solution makes selected customer data available to 60+ endpoints you select, such as Eloqua, Hubspot, Google Analytics, and Salesforce

This happens automatically and can be deployed on the front end with JavaScript, transmitting data with no negative UX impact and transferring it securely to all endpoints

Leverage insights about your customers–before and after login–to drive intelligence and engagement

  • Unlock your customer data so it can automatically feed your customer engagement tools across marketing, sales, support, and more
  • Use Okta’s Universal Directory and authentication widget to automate the process, keeping it simple and seamless for your end users
  • Use customer login events to power specific actions, like updating user records, triggering marketing automation
  • Build long-term customer insights that can drive customer engagement and productivity, like identifying inactive customers for re-engaging, or proactively reaching out to customers with information they need, when they need it

Use your customer login events to unlock a variety of customer engagement use cases, such as… trigger marketing automation

Used as inputs for marketing automation solutions, login events can trigger engagement campaigns like email, SMS, and push notifications. update customer records

Login events can automatically update end-user records in CRMs, including updating a stored value for frequency of logins and other useful engagement data. power analytics

Track user engagement based on logins across products, frequency of use, and other data. build business intelligence

Looking at login events and user data over time, organizations can correlate user activity to customer lifetime value and customer acquisition costs, and fine-tune understanding of ROI.


Add this integration to enable authentication and provisioning capabilities.


Okta Verified
Okta Verified
The integration was either created by Okta or by Okta community users and then tested and verified by Okta.

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