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Segment

Overview

Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences.

Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

The Challenge

  • Organizations are increasingly deploying a variety of technologies to track and accelerate customer engagement
  • Separately, organizations are turning to customer identity solutions like Okta to securely manage user registration and authentication
  • Manually connecting the two by sending data downstream to email service providers, customer relationship management tools (CRMs), data warehouses, and analytics tools can provide value, but can also be difficult and time consuming

The Solution

The Okta + Segment integration pairs the world’s leading independent identity provider with the leading cloud-­based Customer Data Infrastructure provider

This solution makes selected customer data available to 60+ endpoints you select, such as Eloqua, Hubspot, Google Analytics, and Salesforce

This happens automatically and can be deployed on the front end with JavaScript, transmitting data with no negative UX impact and transferring it securely to all endpoints

 
Leverage insights about your customers–before and after login–to drive intelligence and engagement
  • Unlock your customer data so it can automatically feed your customer engagement tools across marketing, sales, support, and more
  • Use Okta’s Universal Directory and authentication widget to automate the process, keeping it simple and seamless for your end users
  • Use customer login events to power specific actions, like updating user records, triggering marketing automation
  • Build long-term customer insights that can drive customer engagement and productivity, like identifying inactive customers for re-engaging, or proactively reaching out to customers with information they need, when they need it

Capabilities

Provisioning