What exactly is a brand? While its origins began with a physical mark of ownership, the 20th century morphed the word into something much more desirable: a name brand, recognised as a mark of quality. In only the last few years, this term has changed again. From persons declaring themselves a brand for commerce or job creation, to the traditional connection with a company, it’s become a reflection of much more than a logo, slogan, or colour palette. Today, the best brands inspire an emotional connection. They convey a personality, and appeal to a person’s gut feeling about the product, service, or organisation. For Okta, our brand is a reflection of and informed by our values. It also represents our company vision and strategy in making our products open, extensible, and simple to use. We are the world’s leading independent and neutral identity platform, and we build for real people.
