branding

A brand is a promise. It’s a commitment you make, expressed through sights and sounds and stories, about who your company is and why it exists—your vision, values, ambitions. And over time, as your ambitions evolve, it’s only natural that your brand should evolve too.  This week at Oktane22, our annual conference, we announced our brand purpose:…

This week at Oktane22, our annual conference, we announced Okta’s brand purpose: to build a world where Identity belongs to you. It’s a bold ambition, the product of months of thoughtful work by countless contributors across our company. (Read more about why we’re evolving the Okta brand.) With this new purpose in mind, we set out to elevate how…

Your brand is important. It’s a standard you uphold to communicate your company values and a message you’re sending to the world. Executing well on your brand means that you can efficiently apply your brand, voice, and design system to all of your user-facing properties and touchpoints. This includes publishing your logo, favicon, brand colors,…

What exactly is a brand? While its origins began with a physical mark of ownership, the 20th century morphed the word into something much more desirable: a name brand, recognized as a mark of quality. In only the last few years, this term has changed again. From persons declaring themselves a brand for commerce or job creation to the traditional…