Your brand is important. It’s a standard you uphold to communicate your company values and a message you’re sending to the world. Executing well on your brand means that you can efficiently apply your brand, voice, and design system to all of your user-facing properties and touchpoints. This includes publishing your logo, favicon, brand colors, assets, styles, and user-specific copywriting to all of these touchpoints. User authentication web experiences make up a critical portion of these user touchpoints. Just to keep things on-brand and personalized for users signing in, it can cost organizations hundreds of hours of expensive developer time writing custom code. This is why we're excited to launch Branding—now generally available—allowing you to customize your brand consistently across your end-user’s journey without wasting precious hours of dev time. Your team can now easily customize your brand across Okta-hosted touchpoints and customer-facing communications based on the end user's.