A brand is a promise. It’s a commitment you make, expressed through sights and sounds and stories, about who your company is and why it exists—your vision, values, ambitions. And over time, as your ambitions evolve, it’s only natural that your brand should evolve too. This week at Oktane22, our annual conference, we announced our brand purpose: to build a world where Identity belongs to you. It’s a bold goal, an expansion of what Okta does and why we do it. And today we’re unveiling a bold evolution of the Okta brand to match. Take an inside look at the evolved Okta brand. A milestone in our journey Okta’s brand story begins in 2009, when our visionary founders Todd McKinnon and Freddy Kerrest had a key insight: virtually every company struggles with access management, for both their employees and customers. With few SaaS products addressing the issue.