Some business’ core values have become very well-known, or even iconic—remember Google’s original code of conduct, “Don’t Be Evil”? It’s pithy and impactful, yet also vague and conceptual. This statement has since been altered to a more democratic, “You can make money without doing evil.” After all, there’s something to be said for having guiding principles that can be grounded in reality and put into practice. We believe that core values aren’t simply lofty ideas or catchy taglines; they’re directives that inspire positive action and drive results. That’s why we recently updated ours to reflect the heart of our business—because we understand that actions speak louder than words. To showcase our thinking, we’re launching this Core Values series. You’ll hear from employees whose work embodies our central vision, beliefs, and action-centric values that all help to shape our identity. Reshaping our values Previously, our values were summed up by.