Okta Unveils Bold Brand Evolution 

A brand is a promise. It’s a commitment you make, expressed through sights and sounds and stories, about who your company is and why it exists—your vision, values, ambitions. And over time, as your ambitions evolve, it’s only natural that your brand should evolve too.  This week at Oktane22, our annual conference, we announced our brand purpose:…

Winning Strategies for the Modern CMO

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

A new era begins at Oktane22

What a difference three years can make.  Since 2019, when we last came together in person for our annual Oktane conference, Okta has welcomed millions of new users, launched countless new features and integrations, acquired the authentication platform Auth0, and more than tripled our workforce.   But that was just the warm-up. Because this…