Jason Luster is the Vice President and Executive Creative Director at Okta, where he leads the company’s Brand, Content, and Creative teams. He has over 25 years of experience developing creative strategies for global B2B and B2C brands. His work spans multiple verticals, platforms, and creative disciplines.
Prior to Okta, Jason was the Executive Creative Director at Google Cloud, where he grew the Google Cloud brand and led the creative strategy across brand identity, events, campaigns, customer films, and more. He has also held leadership positions at Salesforce (where he helped build the creative organization that powered the company's growth from $1 billion to $10 billion in revenue), eBay, and True Action. He resides in the Bay Area with his wife, three children, and Greater Swiss Mountain Dog. In his free time, he enjoys cheering on the Los Angeles Dodgers, singing the blues for Manchester City FC, and dreaming of the Showtime Lakers.
This week at Oktane22, our annual conference, we announced Okta’s brand purpose: to build a world where Identity belongs to you. It’s a bold ambition, the product of months of thoughtful work by countless contributors across our company. (Read more about why we’re evolving the Okta brand.)
With this new purpose in mind, we set out to elevate how…