Your on-the-go audio guide to Customer Identity is here.

60 books a year. Five books a week. 50 pages a day.

That’s how much the average business leader is supposed to read [1] – and while it may not seem all that much on paper, the truth is that many of us (non-business leaders included) simply don’t have enough time in the day.

After we’ve driven, worked, walked the dog, cooked, and cleaned, lying in bed with a book on why Customer Identity is critical for improving customer experience (CX) seems largely unfeasible (despite its importance).

But what if there was a simpler way to absorb all that valuable information as we go about our day?

Introducing the Customer Identity for Dummies Audiobook

In the digital-first world, CX is King, Queen, Jack, and Ace – and Customer Identity is the glue that holds it all together. To help you understand why, our new audiobook provides a full A-Z guide on what Customer Identity is, why it’s crucial for building trust with every customer, and what steps you can take to successfully implement it into your business.

Here’s a quick overview of all the chapters you can choose from:

What is Customer Identity?

Starting with the basics, you’ll get a full rundown on what Customer Identity is – minus all the technical jargon. Using simple English, we demystify common Customer Identity terms and help you understand why this technology is critical for improving CX across all channels.

Why does Customer Identity matter now (more than ever)?

While you’ve no doubt heard about the importance of Customer Identity – this next chapter explores which key trends are driving organisations across the globe to adopt it in droves. From strengthening security and building trust to accelerating digital transformation and reducing technical debt – learn why Customer Identity is the key to it all.

Why is building Customer Identity hard?

If you’re considering building Customer Identity yourself, make sure you add this chapter to your playlist before you begin. You’ll learn all about the challenges and pressures developers face when building identity in-house, along with the risks it poses to your business.

How can a modern Customer Identity Solution can help your business?

Here we explore all the ways that a modern Customer Identity solution can improve your CX. You’ll also get direct insights from Okta customers on how Customer Identity has helped them provide more secure, reliable, and scalable digital services to their customers.

What should you look for in a modern Customer Identity solution?

With so many options to choose from, picking the right Customer Identity solution to improve customer experience can be tough. To simplify the process, this section of the audiobook tells you exactly what features to look for when making your decision.

How can you unlock Customer Identity potential based on your business needs?

Your business is unique, and so are your Identity needs. In this chapter you’ll learn all about the Customer Identity maturity curve, where your business currently stands on it, and what steps you can take to move forward.

What does the future hold for Customer Identity?

Next, we look ahead and explore four key trends that are shaping the future of Customer Identity. You’ll learn how adopting this technology can future-proof your CX by easing IT complexity, enhancing data privacy, strengthening security, and improve customer engagement with safe, seamless login experiences.

Ten considerations when choosing Customer Identity

As we said at the beginning, time is precious in the world of business. So, if you want to get started fast, try listening to these ten key points on how to successfully plan and implement the right Customer Identity solution for your organisation.

Expand your Customer Identity knowledge (the easy way)

Whether you’re commuting to work or working out at the gym, the Customer Identity for Dummies audiobook offers a fast and convenient way to understand what this technology is and how it can improve your customer experience exponentially.

To download your copy and start learning as you go, subscribe here.


Customer Identity for Dummies Audiobook