SAN FRANCISCO – November 2, 2026 – Okta, Inc. (NASDAQ:OKTA) today announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Identity and Access Management. For the last nine years, Okta has been recognized as a Leader in the Magic Quadrant™ for Access Management.
The report evaluated 11 vendors on 15 criteria points and placed Okta in the Leaders Quadrant for its ability to execute and completeness of vision. Gartner defines customer identity and access management (CIAM) as tools that provide features and functions to enable secure and frictionless access for key constituencies and use cases, including customers, partners and machine identities. These identities include AI and can exist across all constituency groups.
In Okta’s view, their recognition as a Leader is reinforced by its key strengths in developer extensibility and accelerated time-to-value. Additionally, Okta believes these findings highlight their innovative agentic identity and authorization capabilities as well as its partner identity and multi-tenancy architecture. With capabilities like B2B Connect and our Tenancy-as-a-Service architecture, Okta helps B2B organizations scale enterprise security, multi-tenancy, and identity management without heavy custom engineering.
“We're honored to be named by Gartner as a Leader in the Magic Quadrant for Customer Identity and Access Management. Modern enterprises need identity solutions that drive customer acquisition while defending against increasingly sophisticated fraud,” said Gareth Davies, Chief Product Officer, Auth0. “We believe this recognition by Gartner clearly validates our product depth and commitment to helping businesses secure and scale customer-facing identity, from frictionless sign-up experiences to the emerging demands of agentic commerce."
Okta showcased continued product momentum at Oktane 2026 with new Auth0 Platform innovations that empower digital, marketing, product, and security teams to build frictionless, resilient experiences:
Auth0 Identity Conversion Suite: Featuring Anonymous Sessions and the Experiment Center, the conversion suite allows consumer brands to capture customer intent and wishlist data from their very first visit—before login—while enabling natively built A/B testing to optimize conversion flows and reduce cart abandonment.
Universal Components for Agents & Universal Commerce Protocol (UCP): These new capabilities bring secure identity directly into AI chats. Universal Components for Agents dynamically renders sandboxed forms for passkeys and payments without exposing sensitive data to LLMs, while Auth for UCP enables seamless, identity-linked shopping inside Google Gemini.
Auth0 Agent Gateway for B2B: By extending tenancy controls to autonomous AI agents, Auth0 Agent Gateway acts as an organization-aware control plane. It manages access policies, credential injection, and audit logging across downstream MCP tools (like Workday, BambooHR, and Slack) tailored to each enterprise customer.
With Auth0, organizations can optimize customer acquisition, boost lifetime value, and reduce friction while protecting their brand against emerging AI security threats. Auth0 gives teams an identity foundation they can confidently scale as their business grows, no matter their business model.
To learn more, access the full Gartner report, and join product leaders from Okta and PwC on Nov. 4 for a conversation on frictionless authentication and its defense against AI-expanded fraud.
*Gartner, Magic Quadrant for Customer Identity and Access Management, Steve Wessels, Brian Guthrie, Michael Kelley, Gautham Mudra, 28 October 2026.
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About Okta
Okta, Inc. is The World’s Identity Company™. We secure AI, machine, and human identity so everyone is free to safely use any technology. Our customer and workforce solutions empower businesses and developers to protect their AI agents, users, employees, and partners while driving security, efficiencies, and innovation. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com and auth0.com.
Okta Contact:
Lydia Chang
Product Marketing Specialist, Analyst Relations
lydia.chang@okta.com
