Customer Identity Cloud
It all starts with Customer Identity
Customer Identity is so much more than just the login box - from keeping every click safe to increasing acquisition and retention. Empower app developers, digital leaders, and security teams to accelerate time to market and grow your business.
What is CIAM?
Customer Identity and Access Management (CIAM) is how companies give end users access to their digital properties. It’s also how they govern, collect, analyse, and securely store all that user data. So if an awesome registration and login experience is currently delighting your customers, you’re likely doing Identity right.
Not quite there yet? It's OK. That's why we created the Customer Identity Cloud — so you could leave authentication (and much more) to us. Okta’s Customer Identity Cloud helps you build strong digital relationships, keep users’ clicks safe, and free up developers’ time for other projects.
Built to get more from your Consumer and SaaS Applications
The Okta Customer Identity Cloud is built to tackle both Consumer and SaaS Apps across every industry. So you can solve complex identity challenges, win customers, scale without friction, and focus on innovation.
The GenAI paradigm shift
Generative AI offers new challenges for Identity, but Okta AI is already ahead of the game. We’ve created a dedicated site for all things Okta AI, alongside this blog by Okta CEO and co-Founder Todd McKinnon discussing what it means for your business.
Create optimised digital experiences from the first click
Increase revenue through higher acquisition and retention
From sign-up to sign-out, create secure, optimized, and delightful digital experiences that help you convert customers for life. All with low-code features such as Universal Login, Passwordless, and Single Sign On.
Collect customer data that matters
Collect higher quality customer data without the added friction for your teams or end-users. Create enjoyable experiences, increase revenue opportunities, and gather more insightful data for your teams to build with.
Keeps bad actors out with fraud prevention
Protect your revenue, protect your data, and provide a more secure experience for your customers. Take advantage of low-code features such as Bot Detection, Breached Password Detection, and Suspicious IP Throttling.
Drive developer efficiency
Power your dev team with private and public cloud deployment, Actions, and drag-and-drop integrations on the Marketplace. Reduce implementation time, and keep iterating with extensibility capabilities. Free up your dev team’s time so they can focus on innovating.
Innovate without compromising security
Optimise the user experience for safety, privacy and low-friction benefits, from registration to transaction.
Ready to see for yourself?
“Our Identity strategy is built around the Okta Identity Cloud.”
Prabath Karanth
Head of Customer Trust and Security, Navan
A Customer Identity solution built for you
Built for change
Customisable and extendable technology that adapts as the world changes.
Trusted
A partner that provides reliability and always-on support so you can focus on your business.
Independent
A solution provider that thinks about identity before anything else.
Easy to use
Built for everyone: developers, admins, integrators & users.