Delivering Growth Through the Customer Experience: How Takeda is Using Customer Identity as a Key Enabler of its Digital Strategy
The pharmaceutical industry is changing. Customers want easier access to pharmaceutical data, increased control over their own healthcare, and the knowledge that their sensitive medical information is protected by the strongest IT security possible. It’s a big ask, but thanks to a significant digital transformation with a keen focus on identity, Takeda’s providing customers with everything they’ve been looking for.
Hear how Takeda unified customer identity to create data-driven digital services that could stand alone—or enrich and inform in-person healthcare or sales interactions.