Baker’s Delight: engaging franchisees and driving up profitability
Baker’s Delight has over 700 franchise bakeries worldwide. With Okta, it has given franchisees the ability to seamlessly log into the supplier’s portal and order flour online, deriving $500,000 savings in its first 9 months. Okta’s identity management allowed Baker’s Delight to protect its intellectual properties, such as recipes and operating manuals, while giving franchisees access to the non-intellectual property components of their system, helping drive profits and increase the number of franchisees using the system by 50%.