Industry Insight

I’ve just returned from a whirlwind trip to Australia, where I visited with our teams in Sydney and Melbourne, met with partners and customers, co-hosted an executive summit featuring Flight Centre, joined a Deloitte-hosted roundtable with TAL Australia, and spoke with members of the media. It was a fantastic, productive week filled with countless…

There’s a popular business adage that we’ve found to be pretty credible: “You are what you measure.” No matter how well you may think you understand your customers or your industry, you won’t know for sure until you dig into the data.  At Okta, we’ve seen our users opt for ever more robust sign-in solutions over the past 14 years. But what’s the…

In today's dynamic digital landscape, Zero Trust architecture has emerged as a critical paradigm shift. With the constant evolution of threats and the increasing complexity of digital environments, organisations must adopt a comprehensive security approach that challenges implicit trust. Zero Trust enables effective protection against advanced…

The digital space has never been noisier. Brands, media outlets, publishers, and influencers — they’re all vying for a share of consumers’ attention. The competition for eyeballs, along with the dollars they bring, is fierce. What’s more, consumers are increasingly protective of their personal information and aware of digital privacy rights…

Meeting compliance challenges in a boundaryless world  Today’s organisations are operating in an increasingly complex technology and business environment. Workforces that may have once been composed solely of in-office employees are now made up of a broad range of contributors, including contractors and business partners, all working across time…

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…

Australia’s Customer Data Right (CDR) is a set of rules and obligations that give consumers greater control over their own data. While the banking industry was first to be subject to the CDR, the energy sector is now making the move. The Government says Open Energy, the energy sector's branding for the CDR, will help consumers find and switch to…

Protecting sensitive data by having the right security controls in place is of the utmost importance to every organisation. The number of data breaches around the world continues to rise with cybercriminals’ techniques evolving and becoming more sophisticated. In line with that evolution, Australia is implementing new regulations and standards to…

MFA stands for multi-factor authentication, an identity verification method. MFA adds an extra layer of security on top of credentials like usernames and passwords. By doing so, it provides greater certainty that a user is who they claim to be before granting them access to an application, online account, or corporate network. MFA is a critical…

Two-factor authentication (2FA) is a form of multi-factor authentication (MFA), and is also known as two-step authentication or two-step verification. 2FA is a security measure that requires end-users to verify their identities through two types of identifiers to gain access to an application, system, or network. Think of your most recent login…