User Management

Collect, store, and manage user profile data at scale to give your customers personalised experiences


reduced administrative costs to manage user access, requests, and policies


reduced costs related to customer password and registration issues


saved per user password reset


Using technology to humanise airline travel


Using Okta to build delightful customer experiences



Flinders University

Providing a connected online experience


Cengage improves student success rates with innovative online resources

MGM Resorts International

Building blocks for the ultimate guest experience

Manage customer profiles with ease

The first step toward giving your customers personalised experiences is getting all your information about them in one place

Scalable, cloud-based user management system

Unify access policy assignment, group membership definition, and security policy enforcement, all with Okta’s underlying Universal Directory.

A future-proof, single source of truth

Consistently and automatically manage user data from all stores, now and in the future. With profile mapping, map attributes from one app to another to ensure data consistency. And use the Okta Expression Language to reference, transform, and combine attributes before storing them in a user profile, or passing them to another app for access management.

Create frictionless registration experiences

If your user management system frustrates customers during registration, they just won’t register.

Leverage simple out-of-the-box solutions and APIs to create frictionless registration experiences.


Allow your users to self-register accounts by embedding a sign-up button that links to a customisable registration form. Manage fields and post-registration processes, such as requiring an activation email, from Okta’s administration console.

Progressive profiling

Incrementally build user profiles over the customer’s lifetime by adding progressive profiling for required and optional attributes. Decreasing up-front friction will increase conversion, and you can complete your user profiles later in the customer journey.

Integration with downstream processes

Use event hooks to kick off processes in downstream technology. Push new users into your email marketing system, complete the account creation process across backend systems, and sync user profile updates into downstream data stores.