IT leaders know that the best and most up-to-date technologies can make a sizeable impact on their business results. But being on the cutting edge brings its own challenges: from creating and changing users in a wide array of applications, to ensuring the security of apps they may not have full control over – particularly when, confronted with outdated processes for coordinating applications with HR. The good news? All these challenges can be addressed through identity lifecycle automation. Enter FuseLogic, a Dutch solution provider with expertise in Identity Lifecycle who helps organisations to automate their Identity and Access Management (IAM) and Customer Identity and Access Management (CIAM) initiatives. We spoke with Co-founder and Sales and General Manager, Leon Oud, to learn about the vision behind the company and how it went from focusing on reselling and implementing one legacy database management system for 10 years, to becoming award-winning.