User Management

Collect, store and manage user profile data at scale to give your customers personalised experiences

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80%

reduced administrative costs to manage user access, requests and policies

75%

reduced costs related to customer password and registration issues

$30

saved per user password reset

See how we came up with these numbers

CarMax

JetBlue

Albertsons

Standard Life Aberdeen

Expanding access to 200 years of financial services expertise with an enhanced digital platform
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Takeda

Verisk

Flinders University

Cengage

MGM Resorts International

See customer case studies

Manage customer profiles with ease

The first step toward giving your customers personalised experiences is getting all your information about them in one place

Scalable, cloud-based user management system

Unify access policy assignment, group membership definition and security policy enforcement, all with Okta’s underlying Universal Directory.

A future-proof, single source of truth

Manage user data from all stores consistently and automatically, now and in the future. With profile mapping, map attributes from one app to another to guarantee data consistency. And use the Okta Expression Language to reference, transform and combine attributes before storing them in a user profile or passing them to another app for access management.

Learn more about Okta Directories

Create frictionless registration experiences

If your user management system frustrates customers during registration, they just won’t register. Leverage simple out-of-the-box solutions and APIs to create frictionless registration experiences.

Self-registration

Allow your users to self-register accounts by embedding a sign-up button that links to a customisable registration form. Manage fields and post-registration processes, such as requiring an activation email, from Okta’s administration console.

Progressive profiling

Incrementally build user profiles over the customer’s lifetime by adding progressive profiling for required and optional attributes. Decreasing up-front friction will increase conversion and make user account management a breeze.

Learn more about progressive profiling
Integration with downstream processes

Use event hooks to kick off processes in downstream technology. Push new users into your email marketing system, complete the account creation process across backend systems and sync user profile updates into downstream data stores.

Learn more about Okta Hooks

Migrate user stores
at scale

Combining different user stores, each with different profile data, into one source of truth is a tedious and error-prone process. To build a reliable and scalable user store, you need to automate this sensitive process as much as possible.

Flexible import methods

Seamlessly migrate your user stores into Okta with multiple import methods that fit your business needs. Conduct bulk imports from CSV or via API, just-in-time migrations with inbound federation or from an existing database or imports from existing directories like AD/LDAP, CRMs or on-premises provisioning.

Import matching rules

Import matching rules let you create users quickly. No need to confirm users manually — just define rules, sit back and let them run.

Custom functionality

With Okta’s Inline Import Hooks, you can migrate customer profile data easily from existing user stores with customisable data cleanup and profile enrichment. Combine data from multiple sources into Okta’s centralised Universal Directory.

Learn more about user migration
It was a lot of data to push over the wire before launch. We trust Okta to safeguard the information better than we could and allow us to deliver our services better.

Neil Boland

CISO

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Learn which other Okta products
complement User Management

Universal Directory

Deploy a flexible, cloud-based user store to customise, organise, and manage any set of user attributes.

Learn more

Authentication

Embed secure login and single sign-on for custom applications.

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B2B Integration

Effortlessly integrate with enterprise directories or identity providers.

Learn more

A Dev Guide to User Management

See developer documentation on this product.

Learn more

Get started with 
Okta
User Management today

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Learn more about customer identity