Goodbye friction, hello flow: 6 ways to build trust with strong customer authentication

Customers today demand simpler, more seamless digital experiences that allow them to register, login and purchase items with the least amount of friction possible. They want to feel remembered and valued. And they want constant reassurance that the personal data they’re sharing is secure. But what steps can your organisation take to meet these expectations, and how can a modern identity solution like Okta help?

Read the “Goodbye friction, hello flow: 6 ways to build trust with strong customer authentication” eBook now to explore:

• Why customer attitudes towards trust are evolving
• What challenges this presents for organisations today
• How identity-first helps secure trust during every interaction