“Hello, give me your name, address, shoe size, motorcycle and boots.” Now, we can all agree that approaching a first date like you’re the Terminator is not going to go very well. No one likes to be bombarded with personal questions as soon as they sit down — let alone by a stranger they’ve just met. Yet this is how most brands approach those first…

Technology simplifies things. Think about your smartphone. With a few taps of its screen, you can eliminate the drudgery of everyday life, like cooking and cleaning. It provides instant access to information you need, like commute times and stock prices.  Identity is another example of a modern approach. Today, strategies around your customer…

As a chief marketing officer, I’m obsessed with creating a great customer experience. From the moment someone discovers our brand, and hopefully continuing through a lifetime of loyalty, I want to build a unique, exceptional relationship with each of our customers.  That’s never been easy. But these days it’s more challenging than ever because the…