SMBs at Work 2024

Based on anonymized data from Okta’s global customer base, SMBs at Work 2025 explores how small- and medium-sized businesses are adopting technology to power productivity, collaboration, and security. This focused supplement to the Businesses at Work report uncovers the unique trends shaping the future of work for small and medium sized organizations.

This year’s report highlights how SMBs are increasingly embracing mission-critical apps, strengthening their security posture, and evolving their identity strategies to keep pace with a rapidly changing digital environment.

Read the report to discover:

  • The most popular and fastest-growing apps among SMBs
  • Key differences in app adoption between small businesses and larger organizations
  • Emerging authentication trends and top security tools in use
  • Insights into threat detection rates by industry
  • How SMBs are preparing for the future with smarter Identity choices

Read the report to see how SMBs are innovating, adapting, and thriving in 2025.

Check out the data here

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