Building a customer identity solution in-house is an option that many organisations will likely consider, but is it the right choice? In this post, we explore how outsourcing your CIAM build can improve both the customer experience and operational performance of your business. The right customer identity and access management (CIAM) solution is a valuable investment for any modern business. As well as improving the customer experience and accelerating digital transformation, CIAM helps win customer trust by adding a secure front door to every user account. Yet, while building a CIAM solution in-house is an option that many organisations will likely consider, doing so is far from simple. In this post, we explore the many challenges your organisation could face during a CIAM build and provide alternative solutions to ensure you get the biggest return on your investment. What are the challenges of building CIAM in house? CIAM is a.