Building trust in the digital world
The Okta Digital Trust Index
What makes us trust a brand – and what breaks that trust? We spoke to 13,000 office workers to find out.
Trust is the cornerstone of growth
Trust is an organisation’s most valuable asset: the Okta Digital Trust Index found that 76% of us are unlikely to purchase from a brand we don’t trust. Trust is key to keeping the wheels turning in a world in which we increasingly connect remotely – and businesses that understand how to build and keep it will unlock lasting growth.
Who’s trusting who in your industry sector?
Which industry workers are most and least trusting when it comes to working and buying online? View our sector-specific infographics to find out.