Building trust in the digital world
The Okta Digital Trust Index
What makes us trust a brand – and what breaks that trust? We spoke to 13,000 office workers to find out.
Trust is the cornerstone of growth
Trust is an organisation’s most valuable asset: the Okta Digital Trust Index found that 76% of us are unlikely to purchase from a brand we don’t trust. Trust is key to keeping the wheels turning in a world in which we increasingly connect remotely – and businesses that understand how to build and keep it will unlock lasting growth.
![Digital Trust Report](/sites/default/files/styles/tinypng/public/media/image/2021-06/digital-trust-report.png?itok=ymlSV4Km)
![52 percent](/sites/default/files/styles/tinypng/public/media/image/2021-06/digital-trust-52-percent_0.png?itok=XCdTIIkL)
![Jessica Barker](/sites/default/files/styles/tinypng/public/media/image/2021-06/digital-trust-jessica-barker.png?itok=jb4BvGEA)
Who’s trusting who in your industry sector?
Which industry workers are most and least trusting when it comes to working and buying online? View our sector-specific infographics to find out.
Retail sector
![Digital Trust Retail](/sites/default/files/styles/tinypng/public/media/image/2021-06/digital-trust-retail.png?itok=LSRuGD2Z)
Manufacturing sector
![Digital Trust Manufacturing](/sites/default/files/styles/tinypng/public/media/image/2021-06/digital-trust-manufacturing.png?itok=HCwhxhp8)
Financial sector
![Digital Trust Financial Services](/sites/default/files/styles/tinypng/public/media/image/2021-06/digital-trust-finserv.png?itok=JUkrbT5T)
You may also like
![Digital Trust Whitepaper](/sites/default/files/styles/tinypng/public/media/image/2021-06/digital-trust-whitepaper.png?itok=yJexGt1v)