In a global, cross-industry research study surveying enterprise-level customer experience (CX) and IT decision-makers, 451 Research’s findings show that digitally advanced organisations that deliver differentiated digital customer experiences understand the criticality of customer identity. But organisations of all levels of digital sophistication have room to invest in more sophisticated customer identity technologies.
Learn why 451 Research says investments in customer identity can help close the gap between digitally advanced and delayed organisations, helping to drive differentiation and boost trusted customer experience-driven business outcomes.
