Identity isn’t just a solution. It’s the foundation.

Customer identity isn't a single solution to a single problem. It's the cornerstone of your company's digital ecosystem.

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We came for the out-of-the-box authentication. We stayed for the increased customer engagement.

We came for the passwordless authentication. We stayed for the uplift in customer conversions.

We came for the customer account security. We stayed for the cost savings and operational efficiency.

Build trusted digital experiences with modern identity

In a global, cross-industry research study surveying enterprise-level customer experience (CX) and IT decision-makers, 451 Research’s findings show that digitally advanced organizations that deliver differentiated digital customer experiences understand the criticality of customer identity. But organizations of all levels of digital sophistication have room to invest in more sophisticated customer identity technologies.

Learn why 451 Research says investments in customer identity can help close the gap between digitally advanced and delayed organizations, helping to drive differentiation and boost trusted customer experience-driven business outcomes.

Customer Identity a Key Element of Creating Exceptional Digital Experiences

See what our customers make possible with identity

A secure identity layer is the foundation our customers use to enhance their digital innovation and build frictionless and trusted experiences for their customers. A great CIAM service can help attract and retain loyal customers, which directly translates into top-line growth.

Learn how CarMax, Albertsons, and MLB leverage Okta to enable exceptional digital experiences and create strong, trusted connections to their brands.

Albertsons

"We are looking at the customer journey in a unified way, between our stores and our online—we are not differentiating between the two. So, we are building technology in such a way that the customer can have a seamless experience." - Ramiya Iyer, GVP, IT

Fidelity National Financial

“Identity is so critical -- knowing who your customer is and what he/she wants is of the utmost importance for building out a digital experience” - Jason Nadeau, CDO, Fidelity National Financial

Takeda

"Identity is the crux of how people interact with our organization. For us, the best way to establish a digital relationship with our customers was to consolidate customer identity across all platforms.” - Bob Durfee, Head of DevSecOps, Takeda

Build your foundation here