Industry Insight

The past decade has seen dramatic changes in the business landscape, including more sophisticated cyber threats, the rise of distributed work, and smartphone saturation. Along the way, our Businesses at Work report has tracked how workforces have adapted and the new tools they’ve adopted. Amid all this change, two constants emerge: the importance…

Security questions are a common method of identity authentication—one you’ve probably encountered before. When creating an account or signing up for a service online, users will confidentially share the answers to secret questions with a provider.  Typically, these security questions and answers are used for self-service password recovery…

SAML stands for Security Assertion Markup Language, an open standard that passes authorisation credentials from identity providers (IdPs) to service providers (SPs). Put simply, it enables secure communication between applications and allows users to gain access with a single set of credentials. Before we can dive too deeply into what SAML is used…

Single sign-on (SSO) is a user authentication tool that enables users to securely access multiple applications and services using just one set of credentials. Whether your workday relies on Slack, Asana, Google Workspace, or Zoom, SSO provides you with a pop-up widget or login page with just one password that gives you access to every integrated…

For business leaders today, there’s no hotter topic than artificial intelligence (AI). Executives everywhere are asking themselves — and each other — how AI will transform the products they offer, the ways they work, and the threats they face. Our new analysis, AI at Work 2024: C-suite perspectives on artificial intelligence, paints a picture of…

Artificial intelligence (AI), and specifically generative AI (GenAI), is helping jumpstart revolutions in various industries. Unfortunately, some of this technology’s earliest and most aggressive adopters have been cyberattackers. The exponential growth in GenAI capabilities has proven irresistible, allowing even novice criminals to conduct…

Sign-up fraud, credential stuffing, and MFA bypass are everyday threats targeting Customer Identity.  Identity has become a primary security entry point for all consumer applications.  From buying flowers online to conducting financial transactions, millions of authentications occur daily to verify the digital identities of customers. But…

Grappling with the aftermath of a global pandemic and navigating the complexities of an austerity-driven economy, cybersecurity leaders find themselves at a crossroads.  In the wake of macroeconomic uncertainties, these leaders are under increasing pressure to validate their investments to executive decision-makers.  The challenge is twofold: How…

When it comes to AI’s impact on the global economy, the projections are staggering.  Generative AI could inject up to the equivalent of $4.4 trillion annually into the world economy, according to McKinsey. PwC puts AI’s potential contributions to the globe’s coffers at $15.7 trillion by 2030 — more than China’s and India’s current output combined…

Most companies today, no matter how big or small, compete in a truly global marketplace. As a result, the pressure is on marketers to understand their customers more deeply. This understanding is the basis for effective campaigns and great experiences that increase conversions, create loyalty, and — ultimately — foster long-lasting and valuable…