Enhance Customer Engagement
Personalization & Identity: Building blocks for the ultimate guest experience at MGM Resorts
The MGM Resort M life loyalty program helps the company provide customized service from the moment patrons walk through the doors. MGM leverages Okta to provide a unified experience across channels, that is both seamless and secure for loyalty members.
Benefits
Modernize registration, onboarding, and more to improve your customers’ brand experience. Unify customer profiles into a single repository. Bring omni-channel experiences to market quickly and free up your teams to focus on the customer.
Improve the customer experience
Reduce churn and boost engagement with engaging, branded, and personalized experiences across channels. Custom tailor the registration and login process to your specifications—no coding required.
360 view of the customer
Overcome organizational silos created by channel, product, geography, or business unit. Increase customer lifetime value by deepening your understanding of their interests and preferences.
Increase engagement
Lower onboarding friction with progressive profiling and passwordless authentication. Seamlessly integrate apps into the customer portal for a single login experience.
Manage consent
Give customers control over their data, and meet complex regulatory compliance standards like CCPA and GDPR. Use Okta’s platform to integrate with leading consent management and privacy solutions.
