In this post, we explore five ways a modern CIAM solution can help improve your customer experience and operational efficiency while strengthening your defences against surging cyberthreats. Robust security and seamless user-experience rarely go hand in hand. So if you want to build exceptional digital experiences for your customers, you need to prioritise both. Investing in a Customer Identity & Access Management (CIAM) solution will allow you to modernise your registration and authentication experiences while at the same time protecting customers from fraud and risk. But where do you start? To build, or not to build? That is the first question every technology leader must answer when creating a CIAM strategy for their business. And while we’ve already discussed the many disadvantages of taking the do-it-yourself approach in our previous post, here we explain all the advantages you can gain by partnering with a modern CIAM solution provider like.