Customers today are demanding more from your digital platforms. They want safer, faster, and more seamless digital experiences, and they reserve their trust for the brands that can balance that scale between speed and security. In the most recent episode of Okta and Computer Weekly’s Identity Made Easy video podcast series, we explored how organisations can satisfy those demands and drive innovation with an identity-first approach. Here are some of the key highlights. What defines a good customer experience? Customers today demand simpler, more seamless digital experiences that allow them to register, login and purchase items with the least amount of friction possible. They want to feel remembered and valued. And they want constant reassurance that the personal data they’re sharing is secure. Failure to meet these demands places companies at considerable risk. Alongside data from the recent Okta Digital Trust 2.0 Report which found 47% of consumers cite inconvenience.