Why Customer Identity Matters Now (More Than Ever)

Customer experience is critical for success in the digital era, and customer identity access management (CIAM) is the tool every organisation needs to transform their CX. But what makes CIAM so important and how does it help deliver seamless and secure experiences that keep customers happy Customers today are more demanding than ever before. They…

What Is CIAM & Why Does It Matter?

To satisfy evolving customer demands and deliver the desirable digital experiences that keep customers coming back, many organisations now turn to customer identity and access management (CIAM) for a solution. But what is CIAM and why does it matter? In today’s rapidly evolving and highly interconnected digital world, identity and access…

Next-Level Customer Experiences are Built on Digital Trust

What consumers expect from businesses that sell products and deliver services online is radically different today than it was even one or two short years ago. When pandemic-related shutdowns forced employers to embrace remote work, educators to adapt to distance learning, and shoppers to turn to digital channels, we all learned that we’re more…

Understanding MFA Factors: You’re Not Using the Right Ones

With the rise in both the number and sophistication of today’s security threats, the benefits of multi-factor authentication (MFA) have become widely recognized, leading to increased adoption across enterprise and consumer apps. From a security standpoint, this is all good news. We know that passwords alone are not enough to secure your data, and…