Enhance Customer Engagement UK

Create personalised, omni-channel experiences

Attracting customers and maximising their lifetime value is increasingly dependent on meeting their high expectations for digital experiences that are technologically advanced, frictionless, omni-channel, and personalised.

Unify experiences across devices

Provide a seamless, secure, and branded login experience across digital channels, enhancing customer engagement.

Personalise customer journeys

Build a 360 degree customer view by consolidating customer identities and profiles onto one engaging platform.

Manage consent preferences

Collect first person, authoritative preference information, including consent, across channels.

Personalisation & Identity: Building Blocks for the Ultimate Guest Experience at MGM Resorts

The MGM Resort M life loyalty program helps the company provide customised service from the moment patrons walk through the doors. MGM leverages Okta to provide a unified experience across channels, that is both seamless and secure for loyalty members.

Read the customer journey

Benefits

Modernise registration, on-boarding, and beyond to improve your customers’ brand experience. Unify customer profiles into a single repository. Bring omni-channel experiences to market quickly and free up your teams to focus on the customer.

Benefits

Modernise registration, on-boarding, and beyond to improve your customers’ brand experience. Unify customer profiles into a single repository. Bring omni-channel experiences to market quickly and free up your teams to focus on the customer.

Improve the customer experience

Reduce churn and boost engagement with engaging, branded, and personalised experiences across channels. Custom tailor the registration and login process to your specifications with no coding required.

360 view of the customer

Overcome organisational silos created by channel, product, geography, or business unit. Increase customer lifetime value by deepening understanding of their interests and preferences.

Increase engagement

Lower on-boarding friction with progressive profiling and passwordless authentication. Seamlessly integrate apps into the customer portal for a single login experience.

Manage consent

Give customers control over their data, and meet complex regulatory compliance standards like CCPA and GDPR. Use Okta’s platform to integrate with leading consent management and privacy solutions.

Here are the Okta products we recommend to enhance customer engagement by offering seamless, secure, and personalised omni-channel experiences.

Authentication

Embed secure login and single sign-on for custom applications.

Learn more

User Management

Add user sign up to your apps and manage customer identities at scale via APIs or from Okta's user-friendly admin console.

Learn more

B2B Integration

Effortlessly integrate with enterprise directories or identity providers.

Learn more

Lifecycle Management

Automate workflows tied to the lifecycle state of your customers.

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DynamicScale

Ensure a seamless, reliable end-user experience even during seasonal surges in traffic or sustained, high market demand.

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Consent Management

Robust, streamlined consent management tools to satisfy users and stay in compliance with privacy regulations.

Learn more about OneTrust
Learn more about DataGrail

Customer Data Platform

Streamline and enhance data delivery across a variety of integration scenarios.

Learn more about Segment

Customer Relationship Management

Manage interactions with current and potential customers.

Learn more about Salesforce

Passwordless Authentication

Stop identity attacks that leverage stolen or compromised passwords using biometrics and other passwordless options.

Learn more about Passwordless Authentication

Enhance Customer Engagement

Create personalised, omni-channel experiences

Attracting customers and maximising their lifetime value is increasingly dependent on meeting their high expectations for digital experiences that are technologically advanced, frictionless, omni-channel, and personalised.

Unify experiences across devices

Personalise customer journeys

Manage consent preferences

Personalisation & Identity: Building Blocks for the Ultimate Guest Experience at MGM Resorts

Benefits

Modernise registration, on-boarding, and beyond to improve your customers’ brand experience. Unify customer profiles into a single repository. Bring omni-channel experiences to market quickly and free up your teams to focus on the customer.

Benefits

Modernise registration, on-boarding, and beyond to improve your customers’ brand experience. Unify customer profiles into a single repository. Bring omni-channel experiences to market quickly and free up your teams to focus on the customer.

Improve the customer experience

360 view of the customer

Increase engagement

Manage consent

Products

Here are the Okta products we recommend to enhance customer engagement by offering seamless, secure, and personalised omni-channel experiences.

Authentication

User Management

B2B Integration

Lifecycle Management

DynamicScale

Integrations

Consent Management

Customer Data Platform

Customer Relationship Management

Passwordless Authentication

Learn more

Four Ways to Improve Customer Experience with a Modern Identity Service

The Customer Engagement Roadmap to Success

Want to Improve User Experience? Consider Adding an Identity Service