Customer Identity Trends Report 2023

It’s no secret that delivering a great customer experience boosts revenue and helps brands earn long-term loyalty. But changing consumer expectations and evolving privacy regulations pose new challenges, especially for brands competing in the digital space. 

So how can marketing and digital leaders respond? We turned to consumers themselves for answers. In partnership with market research firm Statista, we surveyed more than 20,000 consumers in 14 countries. With this report, we unpack the results and examine customer attitudes toward convenience, privacy, and security — and the implications for brands.

Download the report to discover:  

• What consumer account proliferation means for brands 
• Why passwords keep your customers from converting 
• Consumer preferences on control versus convenience 
• How to strike a balance between personalization and privacy