Do you know exactly what it takes to build a Customer Identity strategy? Read our 10-step checklist to help guide you to CIAM success. In a world where customer experience has overtaken price and product as the key brand differentiator, investing in customer identity and access management (CIAM) is a wise choice for any forward-thinking business. But what makes a great CIAM platform…great? And how can you successfully choose one solution over another? To help ensure you make the right choice and successfully plan and implement the right customer identity solution for your organisation, here is a ten-step checklist of all the things you should consider when building your CIAM strategy: #1 Understand your customers’ frustrations When it comes to improving the customer experience, CIAM can be a powerful tool – but only if you know which areas need fixing. Considering this, be sure to note everything that drives customer.