ANZ's Hidden Revenue Leak: From Identity Debt to Growth Engine

ANZ's Hidden Revenue Leak

In ANZ, brands operate under some of the strictest regulatory requirements in the world, APRA, Essential Eight, IRAP. But being audit-ready is not the same as being customer-ready. Often, identity infrastructure is built to satisfy auditors rather than customers. The consequence: It’s a revenue leak, rather than a growth accelerant. 

The question for senior leaders: how do you accelerate digital growth and ship AI innovation when hidden customer friction and engineering debt keep dragging down the bottom line?

Join us for an exclusive overview of Auth0’s 2026 Customer Identity Trends Report, with a focus on what the data reveals for the ANZ market. 

We will dissect fresh supply-and-demand market data to reveal where revenue is escaping, why internal developer realities clash with C-suite expectations, and how market leaders are turning customer identity into a primary growth engine.
 
 What You'll Learn:

1. Customer Identity as a Revenue Engine: In ANZ, at least three-quarters of consumers say they'll abandon a sign-up, purchase, or transaction over authentication friction, yet only 8% of ANZ brands have turned customer identity into a real competitive advantage.

Discover why brands on purpose-built external identity platforms suffer significantly less cart abandonment, churn, and deal delay than those relying on fragile in-house or legacy code.

2. Closing the Executive vs. Developer Gap: While 62.5% of senior leaders believe their digital transformation is outpacing competitors, engineering and product teams are drowning in auth maintenance, blocked integrations that slows feature velocity and stalls AI roadmaps.

3. The Truth About Consumer AI Trust Boundaries: Organisations are racing to deploy action-taking AI agents, but consumers are quietly drawing firm, often surprising, lines about what they'll let AI do on their behalf.

We'll reveal exactly where those trust boundaries fall, and the single misstep that makes buyers walk away for good.

4. The Modern Growth Playbook: Practical strategies to eliminate brittle homegrown identity stacks, neutralise bot abuse without harming legitimate users, and seamlessly carry trusted customer context into AI-assisted commerce.

Topics

  • Auth0 for AI Agents
  • Universal Login
  • Login Security
  • CIAM
  • Digital Transformation
  • Digital Customer Experience
  • Attack Protection
  • AI Agents
  • Compliance
  • IAM
  • Authentication

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