Resources

Unlocking Marketing and Growth teams with Customer Identity

  • Customers demand a seamless, personalized, and secure online experience when purchasing products and services, requiring the growth and marketing teams to implement digital marketing strategies.
  • Delivering on these components is a complex technical challenge that requires energy and constant collaboration between growth, marketing, product, and engineering teams. 
  • In this technical e-book, we will explore the key features of Customer Identity and Access Management (CIAM) that enhance UX, user insights, and security and how these are employed in popular growth marketing strategies.

Topics

  • Digital Customer Experience
  • CIAM
  • Compliance
  • Okta Customer Identity
  • Universal Login
  • Social login
  • Organizations
  • Actions
  • Attack Protection
  • Adaptive MFA
  • Authentication
  • eBook
  • eBook

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