The best digital experiences may appear effortless from the outside, but keeping web and mobile apps and portals at a market-leading standard takes a lot of work. Your development teams are likely juggling multiple products, brands, and channels, all with their own set of requirements and varying degrees of complexity. As the front door to your digital presence, your customer identity and access management (CIAM) service—covering common end-user flows such as account sign-up, login, and password resets—is an integral part of the overall customer experience (CX), but it’s just one of the many items competing for your developers’ time. Getting CIAM right is critical, but with so much to build and maintain, it can be a time-consuming and costly ongoing journey—one that requires constantly implementing new features and capabilities to stay on top of ever-evolving customer needs, security standards, and regulatory demands. And yet, many companies still wrongly assume that.