Build Seamless Customer Experiences

Transform your business with modern, digital experiences your customers demand

MGM M life

Okta CIAM MGM Resorts

MGM Resorts increases M life participation and provides security for their guests with a single set of credentials for logging in. Read case study



Heal Healthcare portal

Heal builds a HIPAA-compliant mobile app to revolutionize the doctor visit with Okta APIs as its identity microservice. Read case study


Dignity Health

Dignity Health patient portal

Dignity Health's clinical trial with children’s inhalers leverages IoT and Okta API Access Management. Read blog post


Pitney Bowes

Pitney Bowes login

Okta provides one unified identity layer to connect people, apps, and services to the Pitney Bowes Commerce Cloud. Read case study


Secure customer identity with Okta

The challenge

Customers have never been more demanding

Businesses are in the middle of a transformation. As every company becomes a technology company, you must be obsessed about the customer’s experience.

Omni-channel experiences

Seamless interaction

Security and privacy

The solution

Modern Customer Identity and Access Management (CIAM) is foundational to building digital customer experiences

Frictionless experiences

Delight your customers with flexible, seamless login and registration 

A range of authentication and registration methods so you can tailor the experience to your customer's preferences and the security profile of your app.

Your success criteria:

  • One global customer identity for all apps
  • Balance of usability and security

Create one global customer identity from any number of sources and enable single sign-on to any downstream apps

Okta CIAM Secure Seamless Experience Marketing Effectiveness diagram

Okta Seamless Customer Experiences Diagram

Grant access to the right person, with the right permissions, at the right time with our rules engine and contextual access management

Provide a secure experience with a broad range of second factors that are customizable for the level of risk of your app. Even create a passwordless experience that balances security and usability.

MFA factors new transparent

Speed to market

Add modern identity to any app in under 15 minutes

Developer-friendly toolkits, documentation, wizards, and code snippets for modern environments with full protocol, factor, and policy support.

Your success criteria:

  • Develop broad, future-proofed experiences   
  • Meet project timelines

SDKs for modern development environments and full protocol support

Extensive documentation, wizards, quick-start guides, and widgets for developer productivity

Okta Hooks

Use Hooks to customize your Okta policies and behaviors and create more integrations with custom logic.

Inline Hooks

Modify an Okta workflow (Import, registration, token minting, and generating SAML assertions) with custom business logic via HTTP request.

Okta Customer Identity Inline Hooks

Okta Customer Identity Event Hooks Marketo

Event Hooks

Send an Okta Event to a downstream system via HTTP Post.

Centralized management

One place to go to manage all your customer identities

Your success criteria:

  • Centralize access management company-wide
  • Reduce cost while increasing efficiency


Okta Universal Directory provides a centralized, 360-degree view of every user, with unlimited custom attributes. Standardize and map attributes across apps, services, directories, and databases.

Okta Universal Directory Build Seamless Experiences

API Access Management Protect API Resources

Central admin console to manage all authentication, authorization, and user management

Internet-scale security

Secure, compliant infrastructure with real-time visibility and response

Your success criteria:

  • Prevent security breaches
  • Meet compliance requirements

Real-time visibility and anomalous behavior reports that you can integrate to your SIEM via API

SSO Reporting 1

ThreatInsight evergreen

Use ThreatInsights gathered across Okta's thousands of customers for enhanced security

The industry’s most reliable and secure platform

Okta certifications updated

Infrastructure built for scale

Okta infrastructure can support the massive traffic spikes and performance testing requirements of the world’s largest sites and apps.

  • Okta’s industry-leading reliability without having to manage and maintain infrastructure in-house
  • Supporting traffic up to 500,000 authentications per minute
  • Workloads finely tuned to access patterns based on a decade of optimizing performance with customers.

Ensure a seamless end-user experience even during seasonal surges in traffic or sustained, high market demand with Okta DynamicScale.

Ensure a seamless end-user experience even during seasonal surges in traffic

For more details on our DynamicScale capabilities check our page on rate limits


API Gateway

API gateways

Enable rapid application development and centralized, identity-driven API security.

ID Proofing

ID proofing

Improve identity confidence by empowering individuals to self-verify, without compromising the security of your network.

Security analytics integrations

Security analytics

Enrich security analytics with identity and authentication data for greater visibility and enhanced incident response.

Application Delivery Controllers

Application delivery controllers

Simplify and secure end-user access to any app, cloud or on-prem.

Learn more

Are you ready to start building customer experiences?