Protect customer accounts, increase marketing effectiveness, and go live faster with modern Customer Identity Management (CIAM).
Delight customers while keeping your brand out of the headlines
Today’s headlines are littered with news of breaches of consumer information (PII), credentials, and accounts. At the same time, you want to build awesome digital experiences that engage prospects, enable personalized marketing, and let customers engage with greater convenience.
How to create a secure, seamless customer experience:
Build modern apps across mobile, web, and IoT to attract customers and grow share
Minimize risk of a data breach and comply with privacy regulations
Centralize customer data enterprise-wide to maximize insight for upsell and cross-sell
Identity is the foundation of secure, seamless customer experiences
Identity is the foundation for seamless and secure customer experiences, but it has been difficult to build complex authentication into modern applications.
Your success criteria:
Developers can work in their desired language and meet go-live timelines
Customers view brand as seamless and never know that identity is powered by Okta
Leverage modern devices and platforms for new digital projects
Provide developers with the flexibility to deliver the ideal omni-channel experience
Enable self-service registration and password management
Keep digital and offline experiences, as well as backend systems all in sync in real-time
Allow consumers to use a social identity to reduce abandonment at registration and sign-in
Building a security strategy around identity and access management
MGM Resorts International relies on Okta's identity platform to provide customized service from the moment patrons walk through the doors. Okta also facilitates MGM's M life Rewards program which, for a gaming company, translates to loyalty points with some serious dollar values.