Transform the Customer Experience with a Modern Customer Identity and Access Management (CIAM) Solution

Abstract

Every company must become a technology company. Your customer’s requirements are changing with the explosion of channels, devices, platforms and touchpoints. And secure experiences with those interactions is paramount. CIAM is foundational technology that meets increasingly complex customer requirements and enables companies to deliver secure, seamless digital experiences. In Gartner’s 2016 IAM survey, more than 69% of organizations currently use or plan to use CIAM technologies by the end of 2018. Read this whitepaper to understand key trends in CIAM solution design, including the convergence of the IAM and CIAM feature-set, single sign-on as the facilitator for frictionless omni-channel experiences to avoid customer churn, the role of developers to enable faster time-to-market for apps, and further emphasis on security and compliance.

A Swiftly Changing Landscape

Every company today is becoming a technology company as it digitally transforms its customer experiences. With an explosion of devices, rapidly evolving customer requirements, and higher customer expectations for security and privacy, companies who want to succeed must find ways to ensure their customers can engage with their apps or services at any time, from any device, in a secure and safe manner.

"The growing range of channels, devices, platforms, and touchpoints is driving the need for CIAM."

This is where customer identity and access management (CIAM) comes in. CIAM allows for modern, frictionless customer experiences to be buil