Enhance Customer Engagement
Create personalised, omni-channel experiences
Attracting customers and maximising their lifetime value is increasingly dependent on meeting their high expectations for digital experiences that are technologically advanced, frictionless, omni-channel, and personalised.
Unify experiences across devices
Provide a seamless, secure, and branded login experience across digital channels.
Personalise customer journeys
Build a 360 degree customer view by consolidating customer identities and profiles onto one engaging platform.
Manage consent preferences
Collect first person, authoritative preference information, including consent, across channels.
Personalisation & Identity: Building Blocks for the Ultimate Guest Experience at MGM Resorts
The MGM Resort M life loyalty program helps the company provide customised service from the moment patrons walk through the doors. MGM leverages Okta to provide a unified experience across channels, that is both seamless and secure for loyalty members.