Enhance Customer Engagement - Customer Identity

Create personalised, omni-channel experiences

Attracting customers and maximising their lifetime value is increasingly dependent on meeting their high expectations for digital experiences that are technologically advanced, frictionless, omni-channel, and personalised.

Unify experiences across devices

Provide a seamless, secure, and branded login experience across digital channels.

Personalise customer journeys

Build a 360 degree customer view by consolidating customer identities and profiles onto one engaging platform.

Manage consent preferences

Collect first person, authoritative preference information, including consent, across channels.

Personalisation & Identity: Building Blocks for the Ultimate Guest Experience at MGM Resorts

The MGM Resort M life loyalty program helps the company provide customised service from the moment patrons walk through the doors. MGM leverages Okta to provide a unified experience across channels, that is both seamless and secure for loyalty members.

Read the customer journey

Benefits

Modernise registration, on-boarding, and beyond to improve your customers’ brand experience. Unify customer profiles into a single repository. Bring omni-channel experiences to market quickly and free up your teams to focus on the customer.

Benefits

Modernise registration, on-boarding, and beyond to improve your customers’ brand experience. Unify customer profiles into a single repository. Bring omni-channel experiences to market quickly and free up your teams to focus on the customer.

Improve the customer experience

Reduce churn and boost engagement with engaging, branded, and personalised experiences across channels. Custom tailor the registration and login process to your specifications with no coding required.

360 view of the customer

Overcome organisational silos created by channel, product, geography, or business unit. Increase customer lifetime value by deepening understanding of their interests and preferences.

Increase engagement

Lower on-boarding friction with progressive profiling and passwordless authentication. Seamlessly integrate apps into the customer portal for a single login experience.

Manage consent

Give customers control over their data, and meet complex regulatory compliance standards like CCPA and GDPR. Use Okta’s platform to integrate with leading consent management and privacy solutions.