Customer Identity

A customer identity is a unique profile that requires a different set of solutions based on the problems each individual customer faces. That’s why Okta makes sure our tools meet the needs of our customers with custom integrations, user-directed roadmaps and customer experience journeys to show you how others have benefitted from Okta. 

What Are Microservices?

Microservices architecture, also known simply as “microservices,” is an approach to building software with modular services that are distinct and independent from each other.  In recent years, microservices have become a popular choice for designing and deploying applications. They allow apps to be broken into smaller and loosely coupled pieces …

How to Deliver Great Customer Experience Into the Future

Last year, we learned how to manage uncertainty. Physical distancing, health and safety requirements, and disrupted supply chains have all determined how we’ve lived, worked, and interacted with each other. And it’s only reasonable to expect an increased reliance on digital interactions even after the world returns to “normal.” The past year has…

Scaling to Meet Demand: Why Customer Experience Needs Modern CIAM

Throughout the pandemic, offline channels have been especially vulnerable to uncertain demand, shifting safety guidelines, and economic pressure—and as a result, customer experience (CX) now largely belongs to the virtual world. However, as customers and citizens rely increasingly on digital and remote operations, organisations will be challenged…

The Future of Customer Identity: 4 CIAM Trends to Watch Out For

Technology moves fast. You know better than anyone that the solutions that were implemented a year ago won’t necessarily work today, and that customers continuously expect more refined standards of service. To lead the pack, you need to provide customers with the right balance of usability and security—seamless, intuitive digital experiences that…

What Are ICAM and FICAM?

For organisations and government agencies alike, strong identity management is paramount. Millions of people share sensitive, personal information with commercial and public bodies every day, so companies and public sector agencies have a responsibility to secure their assets.  This is where ICAM and FICAM come in. What is ICAM? Identity,…

What Is an API?

API is an acronym that stands for “application programming interface,” and it allows apps to send information between each other. While there are numerous protocols and technologies involved, the underlying purpose of APIs is always the same: to let one piece of software communicate with another.  APIs (sometimes described as web services) work in…

Magic Links: Passwordless Login for Your Users

Magic links are a form of passwordless login. Instead of the user entering any login credentials to sign in, they are sent a URL with an embedded token via email, and sometimes via SMS. Once the user clicks that link to authenticate, they are redirected back to the application or system having successfully signed in—as if they used a “magic”…

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